BRI Life Launches Digital Insurance Product “MODI” (Mobile Digital Insurance), Maximum Calm Digital Protection

PT Asuransi BRI Life officially launched its newest insurance product, Digital Insurance or Mobile Digital Insurance. This product is designed to provide a protection solution that is flexible, relevant to the activities of modern society, and accessible end to end via the official platform

BRI Life Operations Director, Andrew Bainsaid that MODI is part of the company’s digital transformation strategy in expanding access to insurance protection in a more practical and inclusive manner.

“MODI is a digital insurance product that can be accessed directly without complex administration processes. The entire process, from selecting packages, purchasing policies, to monitoring policies, is carried out online, thus providing convenience, speed and comfort for people in obtaining protection anytime and anywhere.” said Andrew.

The launch of this product is motivated by changes in consumer behavior which increasingly prioritizes the convenience and speed of digital services, including meeting protection needs for various specific activities such as sports, travel, religious activities and certain events. This initiative is also part of BRI Life’s strategy to expand its digital-based product portfolio to improve customer experience, expand market penetration and strengthen competitiveness in the insurance industry.

Andrew said, “We are very proud to be able to introduce MODI to the community. This product is intended to help Indonesian people maintain their financial sustainability, with a variety of protection insurance packages to suit their needs, so that this product can be a protection solution that is relevant to various life activities,” said Andrew.

Andrewadding that MODI comes with six activity-based insurance package options.

“We understand that each individual has a different risk profile and protection needs. By presenting six product packages in the MODI ecosystem which can be accessed via , BRI Life offers more targeted protection (customized coverage), premiums that are proportional to risk, as well as a more segmented and effective communication approach,” explained Andrew.

This strategy also supports optimizing digital market penetration, increasing conversion rates, and strengthening MODI’s positioning as a digital insurance product that is flexible and adaptive to modern lifestyles.

Advantages of “MODI” Digital Insurance

The advantage of MODI is that apart from the wide choice of protection packages offered according to needs, the premiums are light and flexible with a choice of insurance periods ranging from daily to annual and the sum assured reaches IDR 100 million. Apart from that, customers are also given convenience in terms of registration and access to online services 24 hours every day.

6 “MODI” Digital Insurance Packages

1. sportSpecially designed for active individuals who like to exercise, this package is ready to protect against risks that may occur during physical activity.

2. Journeyis here to provide protection for travelers or those who want to go on holiday from departure to return home.

3. MO activityis a product prepared to protect customers while carrying out their daily activities wherever and whenever.

4. MORE religionThis product provides comprehensive protection during the journey from departure to return home, because every step towards goodness is worth taking with a feeling of security and peace.

5. Securityintended for customers who often face unexpected situations with an active lifestyle, the product will increase their confidence in going through the day without worry.

6. MO Eventsis insurance protection provided for every activity/event that allows customers to enjoy music, arts, sports and other performances more calmly from the start to the end of the event.

Apart from the various advantages offered above, MODI Digital Insurance is also supported by strengthening the BRI Life digital technology network which will expand distribution reach. This initiative is also in line with Roadmap OJK 2023-2027 in terms of increasing financial inclusion and ensuring that more Indonesian people or families can access appropriate and fast insurance protection solutions.

“Through MODI, we are committed to presenting insurance products that are truly appropriate and relevant to needs, and can be used as the first step towards a more meaningful future,” concluded Andrew.

PT Asuransi BRI Life (BRI Life) is a life insurance company licensed and supervised by the Financial Services Authority (OJK), with majority share ownership by PT. Bank Rakyat Indonesia. BRI Life offers a variety of life insurance protection to meet the needs of the Indonesian people, both individual customers and group customers.

This article also appeared on VRITIMES