TechnonesiaID – Technology digital printing hybrid is now a new solution offered by PT Putra Mutiara Jaya through its newest product, Digital Sky. This official launch took place lively at the Bandung Convention Center on Tuesday (21/4/2026). This strategic step aims to strengthen the company’s dominance amidst the increasingly competitive digital printing industry in the country.
The launch event attracted the attention of around 150 guests, consisting of industry experts, strategic partners, and entrepreneurs printing. The presence of these stakeholders proves that the Indonesian market is very hungry for innovation that can answer future operational challenges. Sky Digital is here not just as a new tool, but as an answer to the efficiency needs that business actors have been looking for.
Advantages of Hybrid Digital Printing Technology for Business Efficiency
Sutiyo, Head of the Solo Putra Mutiara Jaya Branch, revealed that the main selling point of this product is its sophisticated system integration. Hybrid digital printing technology allows one machine unit to carry out two roles simultaneously alternately. Users can print on roll-to-roll media and flatbed media using just the same device.
“By adopting this hybrid system, business owners no longer need to allocate large capital to buy two different machines. This automatically increases work productivity while reducing initial investment costs which are often a heavy burden for MSMEs,” said Sutiyo in an interview session, Wednesday (22/4/2026).
In addition to media flexibility, use hybrid digital printing technology Sky Digital is also supported by a very efficient UV printing system. The main advantage of this UV system is its ability to print directly on various types of materials without requiring additional coating processes. The prints dry immediately and have much stronger resistance to scratches and weather changes.
Market Dynamics and Industry Trends in Various Regions
The printing industry in Indonesia has unique characteristics and differs in each region. Sutiyo explained that in the Central Java region, demand for vehicle sticker production still holds quite a large market share. On the other hand, in Jakarta, even though the conventional sign graphic segment is starting to become saturated, the sublimation industry sector for textiles actually shows a very positive growth graph.
Bandung itself was chosen as the launch location because it has a very balanced market ecosystem. In the Flower City, the demand for outdoor decoration (sign graphics) and the need for the creative industry (sublimation) go hand in hand. This makes Bandung an important barometer in implementation hybrid digital printing technology for local designers and entrepreneurs.
However, this industry still has its own challenges, especially related to seasonal cycles. Usually, after the holiday period, production activity tends to experience a temporary decline. However, market trends will usually return to enthusiasm starting in April, along with the emergence of new projects from the private and government sectors.
Facing Global Challenges and Increases in Raw Materials
Behind the optimism about launching new products, industry players are currently dealing with fluctuations in global raw material prices. The price of plastic-based materials for making stickers has recorded a significant increase, ranging from 15 to 20 percent. This increase was triggered by fluctuations in oil prices and unstable international logistics costs.
To get around this, PT Putra Mutiara Jaya recommends that entrepreneurs be more careful in managing stock of goods. A selective import strategy is very necessary to avoid stock buildup (overstock) which can disrupt the company’s cash flow. Using machines that save ink and energy is one of the keys to staying afloat amidst rising material prices.
The company continues to believe that the prospects for the national digital printing industry will continue to improve until the end of 2026. Indications of economic recovery are starting to be seen from the increase in orders in the promotional and corporate branding sectors. Continuous innovation is considered the only way to stay relevant in an ever-changing market.
In closing, presence hybrid digital printing technology through Sky Digital it is hoped that it will be able to become a driving force for the revival of the creative industry in Indonesia. With its high adaptability to various types of print media, this machine provides entrepreneurs with the opportunity to diversify their products without having to increase excessive operational burdens.
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