It is said that fashion is the most fast-paced environment in business. More than elsewhere, trends are fleeting and ever-changing in the fashion industry. Starting a unique clothing brand in this saturated market with fierce competition may seem daunting, but it doesn’t have to be this way. To survive, finding a niche and standing out … [Read more…]
67 Google Ads recently announced new brand settings for both Performance Max and Search campaigns. Brand exclusions are now a feature of Performance Max campaigns, while brand restrictions now exist for broad match in Search campaigns. The change is intended to give small business marketers greater power over Google AI and exactly where their online ad campaigns appear. … [Read more…]
2 A successful brand strategy creates resonance with the intended audience and, in the end, results in business prosperity. In the highly competitive world of commerce today, brand strategies function as a roadmap for all marketing and branding endeavors. Yet, how can you assess if the brand strategy you’ve developed will truly work for your … [Read more…]